The ABC engaged DD8 to deliver standout election graphics for its ratings winning coverage. Elections have long been a jewel in the ABC’s crown and this year was the first time the network has handed over the design of
its election graphics package as well as its implementation and delivery.
DD8 won the network’s trust to provide a full service for “the most comprehensive multi–platform election coverage in its history” from design to delivery, supporting the ABC team creatively and technically throughout the process.
That process began with the design of the Australia Votes logo four months prior with the graphics package evolving throughout the long election campaign. The look was a clean, unified package that put information first.
IN SHOW GRAPHICS
The DD8 team collaborated closely in creative workshops with Eric Napper, Andrew George and Antony Green to create a new direction and to plan out the specific requirements including extreme flexibility.
Custom application built with real time flexibility allowed the ABC’s political journalists to tell their stories as they unfolded. The flexibility of the data driven package enabled changes to be made in response to swings on the night.
The DD8 team worked alongside the ABC crew in real time collaborating with entire ABC team on election night. DD8 made the most of the impressive ABC atrium space to present an augmented walkthrough every half-hour with Michael Rowland.
This included statistical graphics mixed with new cartographic data representing electorates of Australia. The beauty of the augmented package being the director could call whatever was needed at any time with the most up to date information.