When FOX SPORTS Australia launched a refresh of its brand to coincide with the 2015 season and the revamp of their new channel line up,
the network commissioned DD8 Executive Creative Director Jean-Christophe Danoy to consult. Jean-Christophe worked alongside FOX
SPORTS CEO Patrick Delany and the broader FOX SPORTS team.
The direction was to produce as much as possible internally so that the FOX SPORTS team would live and breathe the refresh experience and
remain united with the new concept. It was a mammoth effort between the teams in Melbourne and Sydney across nine months.
The new look is sharp, modern and clear. Real athletes are shot and shown in real situations. The audience feels their
anticipation and passion personally. They are connected. The tag line is aspirational yet simple.
I AM …. WE ARE FOX SPORTS.