The new look is colourful, fresh and contemporary; a very different look to a "traditional" racing channel. Horse racing lovers come in every demographic; there is no "traditional" viewer any more.

This new channel celebrates the people behind the stories. The people who are passionate about horse racing. It goes deeper into those who live and breathe racing, whether on the track or off.  

Using the circlular shapes, the promo look was seamlessly tied in with the inshow graphics coming up, next week etc), sponsorship spots as well as marketing assets.