I AM FOX SPORTS

BRANDING / STRATEGY / POSITIONING / DESIGN / EXECUTION

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2016 FINALIST PROMAXBDA GLOBAL EXCELLENCE: ART DIRECTION & DESIGN: SPORTS GENERAL IMAGE CAMPAIGN
2016 FINALIST PROMAXBDA GLOBAL EXCELLENCE: ART DIRECTION & DESIGN: NEWS PROGRAM INFORMATIONAL GRAPHICS 
WINNER GOLD PROMAXBDA ANZ FOR BEST SPORTS CAMPAIGN
WINNER SILVER PROMAXBDA ANZ FOR BEST ON-AIR BRANDING DESIGN
WINNER SILVER PROMAXBDA ANZ FOR BEST BEST ON-AIR IDENT DESIGN
 
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BRANDING DEVELOPMENT

 

When FOX SPORTS Australia launched a refresh of its brand to coincide with the 2015 season and the revamp of their new channel line up,
the network commissioned DD8 Executive Creative Director Jean-Christophe Danoy to consult. Jean-Christophe worked alongside FOX
SPORTS CEO Patrick Delany and the broader FOX SPORTS team.

The direction was to produce as much as possible internally so that the FOX SPORTS team would live and breathe the refresh experience and
remain united with the new concept. It was a mammoth effort between the teams in Melbourne and Sydney across nine months.

The new look is sharp, modern and clear. Real athletes are shot and shown in real situations. The audience feels their
anticipation and passion personally. They are connected. The tag line is aspirational yet simple.

 


I AM …. WE ARE FOX SPORTS.  

 
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FOX SPORTS EXTENDED PACKAGE 

Jean-Christophe ( DD8, ECD ) worked with FOX SPORTS’ internal teams to develop the branding for all their major assets:
AFL, NRL, A-League, Rugby, Motorsport and Extreme Sports – for FOX SPORTS 1, 2, 3, 4, 5 and FOX FOOTY,
plus preparing the roll out of a new look FOX SPORTS NEWS. 

The core concept honours the emotion of sport and the emphasis on athletes as heroes. The heroes and their fans connect
and are connected by their love of sport. For FOX SPORTS’ viewers sport is a celebration and a release from everyday life.
It connects them through their passion of the game and their teams/heroes. There’s a sense of joy in that connection and inclusion. 

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