Australia welcomed a brand new channel to free-to-air television with the Nine Network launch of 9Life. 
The new channel features the best in lifestyle and reality television content sourced from around the world.

9Life features some of the most popular franchises in the world, including The Bachelor, Million Dollar Listing and The Real Housewives.

Nine Network approached DD8 to create the complete brand strategy for the new channel.

We worked closely with the internal Nine team to create a channel look that is fresh, stylish and reflects the lifestyle programming
- as well as remaining within the overall Nine Network branding strategy.