PROMAX GOLD WINNER 2016 - BEST MARKETING VIDEO
Given the value of the 10% Premium Effect as a media sales tool, we understand how vital it is that this piece be visually breathtaking whilst remaining informative. Taking the diversity of the SBS brand into account, we felt it would be fitting to offer three concepts, each with their own personality and execution.
Our Illustrative concept develops on the current hand-made aesthetic captured throughout SBS branding in a way that blends traditional hand-animated elements with infographic design. This execution allowed for the end result to be be engaging and entertaining and really stand out as a uniquely crafted sales device, paired with its unique message provided by the SBS team.