EXTRA BRAND REFRESH PITCH

We were approached by Warner Bros Television to design four distinct looks for the Extra brand, that follow a progression of departure away from Extra’s current branding.

In a competitive landscape, Extra requires a look that will break through the noise and differentiate itself from the crowd. We feel the concepts
that we have developed address both the current audience and opens up opportunities for Extra that have not been explored in the past.

We have taken a considered, strategic approach in designing the refresh for the Extra brand. Through data analytics and
market research, we have gained actionable insights that have informed and shaped the design process from its earliest stages.

Through a restricted yet refined and sophisticated colour palette, clean legible typographic treatment and bold use of imagery,
our design treatments centre around these themes - personal, proud, and premium.