The ABC engaged DD8 to deliver standout election graphics for its ratings winning coverage. Elections have long been a jewel in the ABC’s crown and this year was the first time the network has handed over the design of
its election graphics package as well as its implementation and delivery.
DD8 won the network’s trust to provide a full service for “the most comprehensive multi–platform election coverage in its history” from design to delivery, supporting the ABC team creatively and technically throughout the process.
That process began with the design of the Australia Votes logo four months prior with the graphics package evolving throughout the long election campaign. The look was a clean, unified package that put information first.