LOOK 2 'VIP/PREMIUM'

VIP/Premium embodies the Premium look for Extra.  It aims to establish Extra as an exclusive entertainment provider, with heavy focus on bold, art directed imagery.

We have refined the logo by changing the typeface and simplifying the bounding box around the type, leaving a clean, simple logotype.

Patterns to accompany the minimalist look of the imagery bring personality and vibrance to the designs, and exude elegance and femininity. 

We feel that the VIP/Premium look establishes the best harmony towards a new direction for the brand, without being too loud or alienating any viewers.