Jean-Christophe ( DD8, ECD ) worked with FOX SPORTS’ internal teams to develop the branding for all their major assets:
AFL, NRL, A-League, Rugby, Motorsport and Extreme Sports – for FOX SPORTS 1, 2, 3, 4, 5 and FOX FOOTY,
plus preparing the roll out of a new look FOX SPORTS NEWS. 

The core concept honours the emotion of sport and the emphasis on athletes as heroes. The heroes and their fans connect
and are connected by their love of sport. For FOX SPORTS’ viewers sport is a celebration and a release from everyday life.
It connects them through their passion of the game and their teams/heroes. There’s a sense of joy in that connection and inclusion.