SUNCORP SUPER NETBALL
Nine Network & DD8 Paint a Colourful & Heroic Introduction For New National Netball League, Suncorp Super Netball – The Premier Women’s Code in the Country.
DD8 was proud to be part of the launch of Suncorp Super Netball. This brand new netball league is considered a huge positive step for women’s sport. Nine Network’s landmark broadcast deal and investment in expanding the awareness and progression for women’s team sport was also an opportunity to create something inspiring while showcasing supreme female athletes.
Nine Network engaged DD8 to create an action-packed opener featuring key players, introducing audiences to new clubs, new team line ups and new team colours.
It was a blank canvas for the new Super Netball League, so the creative started with that - art directing the shoot with white uniforms on a white backdrop, and using in-camera projects to start filling the shots with colour.