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A new brand for a
new digital TV experience.

 

 

Following the new Optus rebrand by Re: Sydney, Optus asked us to create the new identity for Optus Sport. 
We created a modern and flexible visual identity system that delivers the full experience of sport in a bold and engaging way.  A fresh and unique exploration from Optus' core identity.
 

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IDENTITY

 

BRAND WORLDS

We crafted a unique Optus Sport visual language that was flexible enough to expand across multiple sports, from the world's most watched football league, to Australia's home grown favourite.

VISUAL LANGUAGE

By designing each team logo the Optus Sport way, we were able to create an iconic brand language that was undoubtedly theirs, helping position their authority in the sports broadcast industry instantly with their first iconic Premier League acquisition.

 

 
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ICONOGRAPHY

 

SOCIAL MEDIA 

PHOTOGRAPHIC TREATMENT

 
 

SMART TOOLKIT