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Multi-platform
Global Re-brand

 

Building up from the brand values we distilled the essence of the SBS World News brand into core values - Balance, Clarity, and Insight. We have developed a brand identity system that offers greater adaptability. Our design solution provides a visual metaphor that represents two perspectives converging into an unbiased, balanced point of clarity - the SBS Mercator.

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Motion Principles

 
 
 
 

DIGITAL

 
 
 

OUR PROCESS