SUNCORP SUPER NETBALL
Nine Network & DD8 Paint a Colourful & Heroic Introduction For New National Netball League, Suncorp Super Netball – The Premier Women’s Code in the Country.
DD8 was proud to be part of the launch of Suncorp Super Netball. This brand new netball league is considered a huge positive step for women’s sport. Nine Network’s landmark broadcast deal and investment in expanding the awareness and progression for women’s team sport was also an opportunity to create something inspiring while showcasing supreme female athletes.
Nine Network engaged DD8 to create an action-packed opener featuring key players, introducing audiences to new clubs, new team line ups and new team colours.
It was a blank canvas for the new Super Netball League, so the creative started with that - art directing the shoot with white uniforms on a white backdrop, and using in-camera projects to start filling the shots with colour.
The fast paced edit captures the heroic and powerful athletes in their element: passing, running, dodging and shooting around their team rivals. It is backed by a strong track from Australian singer and rapper Tkay Maidza. This combination of talented athletes, bold colours, bright and modern graphics results in a clip that resonates with Nine's audience.
DD8 Creative Director Leigh Newman: "DD8 was privileged to be involved in this iconic moment in sport, and had a ball creating the titles to introduce the amazing new league."
Nine Network Executive Producer Alex Rolls: “Wide World of Sports teamed with DD8 to collaborate on the creative for the landmark launch of Suncorp Super Netball, as it does for many major projects. DD8 nailed the brief from storyboard to on-air to create a fresh new look for Netball - full of energy, vibrancy and speed. We’ve had a terrific reaction from our audience so once again they have created something they should be very proud of.”