In August 2015 DD8 developed the strategic brand architecture for Sky Thoroughbred Central.

We created an easily implemented, strategic, creative design and production solution including innovation and broadcast technology.

Sky Thoroughbred Central brings a new world for racing and the way it is branded. It provides a contemporary, lifestyle brand while maintaining its core virtues.

"Everybody's Favourite" network idents have been created to inspire. These 60 second interstitials take a close look at the racing industry's pivotal characters and their passions.