In September 2015 The Block burst back onto Australian screens. Literally. The look for "The Blocktagon" is a departure from its branding of the past.
The re-vamped image speaks to a more renovation / design savvy audience. The new re-modelled logo is a cleaner contemporary brand mark.
IN SHOW GRAPHICS
The broadcast package continues this modern theme with an identifiably Melbourne-esque, highly stylised visual effects-driven series opener.
The treatment is more in line with Australian independent film style than traditional Australian Free To Air Television program titles.
The total broadcast identity package created by DD8 consists of 30” opener, straps, transition, bumpers and play on /offs.