SKY THOROUGHBRED CENTRAL
With Sky Racing moving to Foxtel's Entertainment package it needed its new channel, Sky Thoroughbred Central,
to reflect not only the premium product it produces, but a broader audience. The channel aims to entertain
and inform more women and to attract a younger audience, while maintaining its core and loyal fan base.
The channel showcases the best thoroughbred racing action from Australia and around the world with in-depth analysis,
mounting yard and expert comments. It showcases the racing industry, with its many fascinating stories and individuals, as a whole.
As the racing culture in Australia and around the world continues to evolve, the channel is positioned to cement racing
culture as premium lifestyle content. Sky Thoroughbred Central required the look and feel of the thoroughbreds it showcases.